Trust doesn’t build itself.
It has to be engineered from day one, then maintained as the project goes on.
Team Trust & Collaboration →Your schedule is tracked. Your budget is tracked. Is your team’s trust?
TrustFrame measures, maps and strengthens trust in construction teams, from the contract to the people delivering it.
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Higher trust. Stronger teams. Successful projects.
Whether it’s a project team spanning several companies or a team inside your own organization, trust shapes how people share information, make decisions and solve problems. Teams with stronger trust work better together, and better teams deliver successful projects.
Most advisors focus on one side: the contract or the people. TrustFrame works on both, because one weak frame brings the other down.
The TrustFrame: where system meets team.
Every team stands on two frames: the system and the people in it. The TrustFrame shows how they connect, and how they grow into your team’s real network of trust.
What we’ve found in real project teams
We mapped trust as a network, who actually trusts whom, across real construction project teams.
More trust, more effective teams.
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Trust starts with the contract.
How risk is shared shapes how people work together, so we build trust into the contract and procurement.
Contract & Procurement Strategy →Weak spots can be caught early.
Mapping trust shows where it’s one-way or rests on one person, so you can fix it before it becomes a delay or a dispute.
Dispute Avoidance & Resolution →From Zeina Malaeb’s doctoral research at the University of Alberta.
We track trust as a project risk.
A TrustFrame Team Health Check maps who trusts whom on your team and links it to how well the team is working.
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- 01
Measure
A short, confidential survey of the project team.
- 02
Map
We build the team’s trust network and link it to team effectiveness.
- 03
Review
A clear dashboard and a debrief with the project leaders.
- 04
Strengthen
Targeted team-building, alignment workshops or contract changes, then a re-check at the next milestone.
OUR SERVICES
Projects are built on trust. We engineer it.
Contract & Procurement Strategy
Review and structure contracts, subcontracts and procurement approaches so risk sits where it can be managed and trust is built in from day one.
- Contract and subcontract reviews
- Risk allocation and procurement strategy
- Clause-level trust audits
Team Trust & Collaboration
Measure trust across your project team, track team health over time, and strengthen it where it matters most.
- Team health checks and trust dashboards
- Team-building and alignment workshops
- Simulation-based team formation
Dispute Avoidance & Resolution
Catch problems early and resolve them on the record when they arise.
- Early-warning and change-management processes
- Notices, entitlement and claims support
- Dispute resolution and arbitration support
Contracts expertise. Research-backed trust.
Zeina Malaeb is the Founder and Principal Advisor of TrustFrame Advisory. She has over 11 years of consulting experience in construction contracts, claims and dispute management, including major projects in Saudi Arabia and the UAE.
Her doctoral research at the University of Alberta focuses on how trust is built, measured and lost in project teams, and is published in peer-reviewed journals. She holds a Master of Engineering (MEng) and a BE from the American University of Beirut.
Clients can expect clear, practical advice that looks at both the contract and the people delivering it, with one goal: a team that collaborates and a project that succeeds.
Let's talk about your team.
Whether you're starting a project, setting up a contract or building a stronger team, a short conversation is the best place to start.
- malaeb@trustframe.ca
- Location
- Edmonton, Alberta. Working with projects across Canada and internationally.